At CSI, innovation begins with understanding the needs of the marketplace: analyzing global and regional market trends, conducting consumer research, engaging in ethnography,
and participating in in-depth discovery sessions with customers. From there, every member of Team CSI is encouraged to brainstorm and share innovative ideas to address packaging need/gaps.
Studio C was developed to help advance a culture of creativity throughout CSI. The physical space is conducive to discovering creative ideas and turning them into valuable customer solutions.
Studio C is used to stimulate Creativity; Conduct and post Consumer research and insights; ideate, generate and display Concepts; and Collaborate with Customers, suppliers and teammates.
Studio C also houses design software and 3D printing capabilities to bring package/closure creations to life.