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MEMPHIS, Tenn.—August 2017—Closure Systems International, in conjunction with their online marketing agency – Chemistry, recently launched a refreshed & responsive website (csiclosures.com), enabling users to more quickly find the information they are seeking no matter what device is being used. With a fresh and inviting look, the site delivers information on CSI products using powerful search capabilities and tools. The website also serves as an entry portal for CSI’s e-commerce customers (csiclosures.biz) and highlights important CSI innovation initiatives.
“More and more users of the CSI website are on the go and need a site that is responsive to the types of mobile devices being used, our new site does exactly that. CSI has commercialized many new closures and equipment offerings across its product portfolio in the last few years. To assist our customers in evaluating and choosing the ideal closure options for their packages, we refreshed our website to deliver a wealth of updated information quickly and easily," said Clint Rush, CSI Director of Marketing & Business Development. "We simplified the navigation process so that visitors can now find what they need efficiently, using fewer clicks." The CapFinder (CapFinder) feature enables easy customized searches by market, application process, bottle finish, closure diameter, closure material, brand name, and package type.
The refreshed site also underscores the value CSI brings to its customers through a system of carefully matched closure and capping solutions. The site explains how CSI helps their customers maximize profits by enhancing the marketability of their brands and by increasing capping efficiency - thereby reducing their total cost of operations. Included are product detail pages for all CSI closure profiles, capping equipment offerings, and global technical services.
“A key goal in the design and development of the refreshed CSI website was to create a best-in-class experience to ultimately increase sales leads and conversions,” said Dan Dehner, CIO at Chemistry Communications, Inc. “To do this, we employed today’s best-practices for usability, search engine optimization and mobile responsiveness – built on Sitecore CMS, a powerful content management and marketing automation platform.”
The next upgrade to the site, which is already under development, will offer the content in Spanish. Visit CSI’s refreshed responsive website at www.csiclosures.com.
For further information, please contact:
Director of Marketing & Business Development
Closure Systems International
7820 Innovation Blvd, Suite 100
Indianapolis, Indiana 46278 USA
Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design, manufacturing, and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally. Major categories served include carbonated soft drinks, bottled water, juices, isotonics, teas, adult beverages, dairy, foods, pharmaceutical and automotive fluids.
CSI's closure systems solutions help customers maximize profits by increasing the marketability of their brands and optimizing their total cost of operations. Approximately 90+ billion closures are produced annually in CSI’s 25+ manufacturing sites, strategically located in 20+ countries throughout the globe. CSI is part of GEC Packaging Technologies, an operating division of the Rank Group. Visit CSI’s website at www.csiclosures.com.
Chemistry is a full-service hybrid marketing communications agency that combines elements of traditional and digital marketing to inform and inspire the customers of our clients. We use customer insights to guide our creative thinking, and believe in the power of ideas to differentiate products, transform brands, and build business. To learn more, visit the lab at chemistryagency.com.
Closure Systems International
Clint Rush, Director of Marketing & Business Development, 317-390-5067