INDIANAPOLIS - March 24, 2011 - Closure Systems International (CSI) has adopted Scanbuy Inc.'s 2D Barcode solution, called ScanLife, for beverage and food closure development. CSI has developed a new solution called ScanCap™, which uses 2D barcodes, for application either inside or outside of a closure. This technology introduces a powerful platform to support a brand owner's mobile marketing activities right from the package itself.
The solution leverages a unique code which can be printed as small as 1/4" and can be read instantly with the ScanLife app on millions of web-enabled camera phones available on the market today. CSI has already completed internal testing needed to print the code on a variety of closure substrates and sizes and is now seeking global brand owner partners for initial market testing.
With this technology, beverage and food companies have the power to capture instant access to their consumers as they are mobile, at the point of consumption, influencing purchase behavior and increasing brand loyalty. "Mobile marketing to today's technology-connected, on-the-go consumer is a critical part of consumer package goods company growth strategy," said John Grainda, CSI Global Marketing Director. "With ScanCap, a quick scan of a 2D barcode on a closure, using a web-enabled cell phone camera, takes the consumer directly to content related to a company's products, promotions, loyalty programs, or other valuable links, without the need to input alphanumeric codes."
The ScanCap technology is convenient, flexible, and secure. In addition to enhancing targeted mobile marketing campaigns and promotions, the solution delivers rich consumer demographic, location, and usage data to brand owners. Brands can deliver customized content, such as localized or loyalty messaging, in real-time based on the scan. "It's very simple and quick access for consumers, and the connection allows a brand owner to establish a direct interface with the actual user of the product," said Grainda.
To download the free ScanLife app, go to www.getscanlife.com from your mobile device.
Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design, manufacturing, and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally. Major categories served include carbonated soft drinks, bottled water, juices, isotonics, teas, adult beverages, dairy, foods, and automotive fluids.
CSI's closure systems solutions help customers maximize profits by increasing the marketability of their brands and optimizing their total cost of operations. In its 31 locations worldwide, CSI employs approximately 3,900 people. CSI is part of the Reynolds Packaging Group, an operating division of Rank Group Limited.
About Scanbuy Inc.
Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife® solution consisits of a mobile application, Code Registry, Code Clearing House and Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.
Please visit www.scanbuy.com or www.scanlife.com